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From concept to first client: a Conversational AI product with guardrails built-in.

Working with the product founder, I led a research-validated pivot that landed the first enterprise client in six months. We switched from a VR platform launch, and used the mobile/web experience as our entry point, setting the VR experience as a premium experience. I helped set the behavioral boundaries so AI performed with acceptably predictability in demos and pilots.

Role
Head of Design and Operations
Scope
Product GTM, Client Acquisition
Focus
Conversational UX, AI Safety
Timeline
2024 – 2026
Team
2 product mgmt + design, 1 developer

Impact

6 monthsFirst pilot program with 20 users
100+users testing early prototypes
98%product uptime since launch
Cairya zero-to-one AI product

The situation

A conversational AI product has been stuck in user testing cycles for over 8 months. There have been pivots from deploying it for healthcare professionals (e.g. therapists, psychiatrists) to universities (faculty and students) and to HR organizations (L&D teams, Executive Coaching teams). With over 100+ users tested, we analyzed and synthesized feedback, performed cold but targeted outreach via LinkedIn and public coaching & training forums until we found a negotiation firm who needed to enhance their world renowned coaching program that has been used in high stakes environments like the FBI and United States Armed Forces.

Solving the problem

Our University partnership with Stevens Institute of Technology provided us with insights that were challenging to accept — letting go of VR as a primary channel and exploring mobile and web delivery. We needed to establish that VR was still an offering, and we had to create a strategy to turn our AI product into a multi-channel experience with memory and continuity of experience across devices: mobile, web, VR/AR.

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